Amazon Accused of Tricking Users into Prime Subscriptions by FTC
The Federal Trade Commission (FTC) of the United States has filed a lawsuit against Amazon, accusing the company of “deceptively tricking” customers into subscribing to Amazon Prime without their consent for years.
“Amazon used manipulative methods, coercive or misleading interface tools to deceptively persuade customers to use the automatically renewed Prime subscription <…> Amazon deceived people and pushed them to register for an automatically renewed subscription without their consent, which not only caused user disappointment, but also cost them substantial expenses,” the FTC statement reads.
In addition to this, the department believes that Amazon has deliberately complicated the termination of the premium subscription. According to FTC estimates, the Prime subscription annually brought Amazon about $25 billion, which is why the company viewed subscriber base growth as one of its main business goals. Note that membership in the Amazon Prime loyalty program costs $14.99 per month or $139 per year.
- I'm Vasyl Kolomiiets, a seasoned tech journalist regularly contributing to global publications. Having a profound background in information technologies, I seamlessly blended my technical expertise with my passion for writing, venturing into technology journalism. I've covered a wide range of topics including cutting-edge developments and their impacts on society, contributing to leading tech platforms.
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