Samsung to Develop Its Own AI to Replace ChatGPT Use

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Samsung Electronics is planning to develop its own AI service for data retrieval, document translations, and text processing—expected to launch this year. The company has reportedly prohibited its employees from using ChatGPT due to the risk of leakage of key technological information.

Image Source: Samsung

The company’s Device Solutions (DS) division, which controls Samsung’s semiconductor business, plans to introduce its own Large Language Model (LLM). This LLM is anticipated to be a more advanced version than GPT-3.5. Samsung claims that the use of generative AI will bring innovation to its operations. The company is now striving to implement controlled AI in Samsung-controlled organizations. Samsung Electronics’ DS division plans to introduce basic services in December of this year, and by February of the following year, professional search services based on a wealth of corporate knowledge are expected to be launched.

With these new measures, the company will be able to optimize procurement and expenses, search for specialized knowledge about processes, design, and production. The technology will enable the company to generalize production and technological data, translate, create documents, transcribe and compile meeting summaries, analyze market and corporate data, generate and evaluate software code, and systematize customer feedback.

These new measures have been developed in response to the high demand for generative AI systems like ChatGPT. Despite the obvious benefits of their use, the use of third-party tools could lead to the leakage of confidential information. Given the limited use of ChatGPT within the company, a proprietary version for employees is planned to be introduced.

According to The Korea Times, the DS division has limited the volume of texts that can be uploaded to ChatGPT. This is due to some employees uploading business correspondence or internal source code to the system, as reported in March. In the Device Experience (DX) division, responsible for household appliances and smartphones, the use of third-party generative AIs on corporate PCs has been completely banned since May. The DX division is also working on its own solution for translations, document summarizing, and software development assistance, although no specific plans have been announced yet.

Reportedly, after employees “leaked” corporate information into ChatGPT, the entire Samsung Electronics has entirely prohibited the use of ChatGPT and similar services on any devices connected to the corporate network.

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Martin Harris
I'm Martin Harris, a tech writer with extensive experience, contributing to global publications. Trained in Computer Science, I merged my technical know-how with writing, becoming a technology journalist. I've covered diverse topics like AI and consumer electronics, contributing to top tech platforms. I participate in tech events for knowledge updating. Besides writing, I enjoy reading, photography, and aim to clarify technology's complexities to readers.

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