YouTube Radically Lowers Monetization Eligibility Requirements
YouTube has substantially reduced the requirements for creators to access monetization tools as part of the YouTube Partner Program (YPP). The threshold for entry into the program is now 500 subscribers, down from 1,000. View count requirements have also been significantly reduced. Concurrently, the company is expanding its partner program for U.S. creators who are already part of the YPP and have more than 20,000 subscribers.
YouTube has released new threshold values for video creators to enter the partner program. Now, instead of the previous 1,000, creators only need 500 subscribers, three video uploads within 90 days, 3,000 watch hours in the last year (previously 4,000), or 3 million Shorts views in the last 90 days (previously 10 million).
Creators who surpass the entry barrier can apply for YPP participation and access tools such as “Super Thanks,” “Super Chat,” and “Super Stickers,” as well as subscription tools like channel memberships and the ability to promote their own goods via the “Shopping” partner program. These new criteria are being applied in the US, UK, Canada, Taiwan, and South Korea, with plans to extend them to other countries where the YPP operates in the future.
The company is also expanding the pilot “Shopping” partner program to more creators in the U.S. Creators who are already part of the YPP and have more than 20,000 subscribers will be able to tag promoted products in their videos and earn commissions. YouTube introduced shopping-related features via its Shorts feature to some U.S. creators in November of the previous year.
The requirement to upload three videos within 90 days makes access to the partner program more challenging, as creators of long-form videos may not have enough material for three videos within three months, despite having millions of views. YouTube plans to provide more detailed information about its new programs at the VidCon conference next week.
In March, YouTube had to amend its rules banning the use of explicit language at the beginning of videos. Last fall, the company introduced a policy disqualifying any video using explicit language within the first 15 seconds, even if it was an older video. Under the new policy, the company has set a seven-second limit and allowed explicit language in music.
Recently, YouTube has focused on implementing new monetization tools for short-form content creators. In February, the company started sharing ad revenues from short videos with their creators. In its Q4 2022 report, the company stated that the number of Shorts views exceeded 50 billion per day. For comparison, in October of the previous year, Meta’s competing video service, Reels, had 140 billion daily views on Instagram and Facebook.
Last year, YouTube announced Creator Music, a tool for composers and musicians to earn money for the use of their music in videos. In March, the company launched a new metric for tracking an artist’s overall reach across various formats, including short videos.
- I'm Vasyl Kolomiiets, a seasoned tech journalist regularly contributing to global publications. Having a profound background in information technologies, I seamlessly blended my technical expertise with my passion for writing, venturing into technology journalism. I've covered a wide range of topics including cutting-edge developments and their impacts on society, contributing to leading tech platforms.
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